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What Is Urbano Latino? Genre & Top Artists

The short answer

Urbano latino is the umbrella for reggaeton, Latin trap and related urban Latin genres — led globally today by artists like Bad Bunny.

Live genre mix

Genre mix: what the US streams today

Every day musicpiechart records the genre families behind Spotify's daily charts. The pie is the latest mix; the chart under it shows how that mix moved.

Pop: 25%Alternative & Indie: 23%Hip-Hop & Rap: 15%Country: 11%R&B & Soul: 10%Rock: 8%Other: 8%

What the US is streaming today

Genre mix of Spotify's daily top 200, by streams, on October 15, 2026 · updated 15 Oct

  • Pop 25%
  • Alternative & Indie 23%
  • Hip-Hop & Rap 15%
  • Country 11%
  • R&B & Soul 10%
  • Rock 8%
  • Other 8%

Genre share over 30 recorded days

September 16 to October 15, 2026. Each band is one genre family's share of the chart's daily streams, stacked to 100%; a missing day leaves a gap.

Stacked area chart of genre-family share of daily streams on the United States Spotify chart, September 16 to October 15, 2026 Each coloured band is one genre family's share of the chart's daily streams, stacked to 100 percent. Days with no recorded edition leave a gap in every band. Hover a day for its shares; the data table below lists every value. 100% 75% 50% 25% 0% Sep 16 Oct 1 Oct 15 Sep 16, 2026: Pop 23.4%, Alternative & Indie 22.2%, Hip-Hop & Rap 14.1%, Country 12.1%, R&B & Soul 10.3%, Rock 8.9%, Other 9.0% Sep 17, 2026: Pop 23.4%, Alternative & Indie 21.6%, Hip-Hop & Rap 14.1%, Country 13.4%, R&B & Soul 9.4%, Rock 8.8%, Other 9.3% Sep 18, 2026: Pop 23.2%, Alternative & Indie 20.5%, Hip-Hop & Rap 15.0%, Country 15.6%, R&B & Soul 9.2%, Rock 8.0%, Other 8.6% Sep 19, 2026: Pop 23.9%, Alternative & Indie 20.0%, Hip-Hop & Rap 14.0%, Country 15.9%, R&B & Soul 9.4%, Rock 7.5%, Other 9.4% Sep 20, 2026: Pop 23.8%, Alternative & Indie 22.2%, Hip-Hop & Rap 14.2%, Country 14.5%, R&B & Soul 9.9%, Rock 7.0%, Other 8.5% Sep 21, 2026: Pop 22.4%, Alternative & Indie 23.5%, Hip-Hop & Rap 13.4%, Country 13.5%, R&B & Soul 10.4%, Rock 8.3%, Other 8.4% Sep 22, 2026: Pop 22.4%, Alternative & Indie 23.9%, Hip-Hop & Rap 13.4%, Country 12.8%, R&B & Soul 10.2%, Rock 8.8%, Other 8.4% Sep 23, 2026: Pop 21.7%, Alternative & Indie 25.1%, Hip-Hop & Rap 13.3%, Country 13.1%, R&B & Soul 9.9%, Rock 8.1%, Other 8.9% Sep 24, 2026: Pop 21.4%, Alternative & Indie 25.7%, Hip-Hop & Rap 13.4%, Country 13.4%, R&B & Soul 9.1%, Rock 8.5%, Other 8.6% Sep 25, 2026: Pop 41.7%, Alternative & Indie 18.3%, Hip-Hop & Rap 10.1%, Country 11.2%, R&B & Soul 7.3%, Rock 5.4%, Other 6.0% Sep 26, 2026: Pop 33.2%, Alternative & Indie 19.3%, Hip-Hop & Rap 12.5%, Country 13.1%, R&B & Soul 8.6%, Rock 5.6%, Other 7.5% Sep 27, 2026: Pop 30.2%, Alternative & Indie 22.1%, Hip-Hop & Rap 12.6%, Country 12.4%, R&B & Soul 8.7%, Rock 6.8%, Other 7.3% Sep 28, 2026: Pop 32.7%, Alternative & Indie 22.6%, Hip-Hop & Rap 11.4%, Country 11.1%, R&B & Soul 8.8%, Rock 6.7%, Other 6.8% Sep 29, 2026: Pop 30.8%, Alternative & Indie 23.1%, Hip-Hop & Rap 11.6%, Country 11.1%, R&B & Soul 8.9%, Rock 7.6%, Other 6.9% Sep 30, 2026: Pop 28.3%, Alternative & Indie 22.8%, Hip-Hop & Rap 11.6%, Country 11.8%, R&B & Soul 9.7%, Rock 9.2%, Other 6.7% Oct 1, 2026: Pop 28.9%, Alternative & Indie 23.3%, Hip-Hop & Rap 11.3%, Country 11.8%, R&B & Soul 10.3%, Rock 7.4%, Other 7.1% Oct 2, 2026: Pop 26.9%, Alternative & Indie 20.6%, Hip-Hop & Rap 15.7%, Country 11.9%, R&B & Soul 8.8%, Rock 6.6%, Other 9.4% Oct 3, 2026: Pop 27.6%, Alternative & Indie 19.8%, Hip-Hop & Rap 16.1%, Country 12.9%, R&B & Soul 9.5%, Rock 6.1%, Other 8.1% Oct 4, 2026: Pop 26.4%, Alternative & Indie 23.2%, Hip-Hop & Rap 14.8%, Country 12.2%, R&B & Soul 10.1%, Rock 5.5%, Other 7.9% Oct 5, 2026: Pop 25.3%, Alternative & Indie 24.2%, Hip-Hop & Rap 13.8%, Country 11.9%, R&B & Soul 9.2%, Rock 7.0%, Other 8.6% Oct 6, 2026: Pop 25.7%, Alternative & Indie 23.9%, Hip-Hop & Rap 13.8%, Country 11.8%, R&B & Soul 9.2%, Rock 7.0%, Other 8.6% Oct 7, 2026: Pop 25.1%, Alternative & Indie 23.8%, Hip-Hop & Rap 13.8%, Country 12.3%, R&B & Soul 9.0%, Rock 7.8%, Other 8.2% Oct 8, 2026: Pop 26.6%, Alternative & Indie 23.7%, Hip-Hop & Rap 14.1%, Country 11.3%, R&B & Soul 8.7%, Rock 7.4%, Other 8.1% Oct 9, 2026: Pop 26.0%, Alternative & Indie 22.0%, Hip-Hop & Rap 14.9%, Country 12.7%, R&B & Soul 9.8%, Rock 6.6%, Other 8.1% Oct 10, 2026: Pop 25.9%, Alternative & Indie 21.6%, Hip-Hop & Rap 14.9%, Country 13.7%, R&B & Soul 10.0%, Rock 6.3%, Other 7.6% Oct 11, 2026: Pop 23.9%, Alternative & Indie 24.0%, Hip-Hop & Rap 14.6%, Country 12.9%, R&B & Soul 10.5%, Rock 6.2%, Other 7.9% Oct 12, 2026: Pop 24.4%, Alternative & Indie 25.3%, Hip-Hop & Rap 13.4%, Country 12.7%, R&B & Soul 10.0%, Rock 7.4%, Other 6.8% Oct 13, 2026: Pop 24.8%, Alternative & Indie 24.4%, Hip-Hop & Rap 14.2%, Country 11.1%, R&B & Soul 10.1%, Rock 7.4%, Other 8.0% Oct 14, 2026: Pop 24.2%, Alternative & Indie 24.3%, Hip-Hop & Rap 14.9%, Country 11.2%, R&B & Soul 10.1%, Rock 7.4%, Other 8.0% Oct 15, 2026: Pop 24.5%, Alternative & Indie 23.1%, Hip-Hop & Rap 15.2%, Country 11.2%, R&B & Soul 10.2%, Rock 7.8%, Other 8.0%
  • Pop 24.5% · +1.2 pts
  • Alternative & Indie 23.1% · +0.8 pts
  • Hip-Hop & Rap 15.2% · +1.1 pts
  • Country 11.2% · -0.9 pts
  • R&B & Soul 10.2% · -0.1 pts
  • Rock 7.8% · -1.1 pts
  • Other 8.0% · -1.0 pts
Genre-share data table
Genre-family share of daily streams, by day
Day PopAlternative & IndieHip-Hop & RapCountryR&B & SoulRockOther
Oct 15, 2026 24.5%23.1%15.2%11.2%10.2%7.8%8.0%
Oct 14, 2026 24.2%24.3%14.9%11.2%10.1%7.4%8.0%
Oct 13, 2026 24.8%24.4%14.2%11.1%10.1%7.4%8.0%
Oct 12, 2026 24.4%25.3%13.4%12.7%10.0%7.4%6.8%
Oct 11, 2026 23.9%24.0%14.6%12.9%10.5%6.2%7.9%
Oct 10, 2026 25.9%21.6%14.9%13.7%10.0%6.3%7.6%
Oct 9, 2026 26.0%22.0%14.9%12.7%9.8%6.6%8.1%
Oct 8, 2026 26.6%23.7%14.1%11.3%8.7%7.4%8.1%
Oct 7, 2026 25.1%23.8%13.8%12.3%9.0%7.8%8.2%
Oct 6, 2026 25.7%23.9%13.8%11.8%9.2%7.0%8.6%
Oct 5, 2026 25.3%24.2%13.8%11.9%9.2%7.0%8.6%
Oct 4, 2026 26.4%23.2%14.8%12.2%10.1%5.5%7.9%
Oct 3, 2026 27.6%19.8%16.1%12.9%9.5%6.1%8.1%
Oct 2, 2026 26.9%20.6%15.7%11.9%8.8%6.6%9.4%
Oct 1, 2026 28.9%23.3%11.3%11.8%10.3%7.4%7.1%
Sep 30, 2026 28.3%22.8%11.6%11.8%9.7%9.2%6.7%
Sep 29, 2026 30.8%23.1%11.6%11.1%8.9%7.6%6.9%
Sep 28, 2026 32.7%22.6%11.4%11.1%8.8%6.7%6.8%
Sep 27, 2026 30.2%22.1%12.6%12.4%8.7%6.8%7.3%
Sep 26, 2026 33.2%19.3%12.5%13.1%8.6%5.6%7.5%
Sep 25, 2026 41.7%18.3%10.1%11.2%7.3%5.4%6.0%
Sep 24, 2026 21.4%25.7%13.4%13.4%9.1%8.5%8.6%
Sep 23, 2026 21.7%25.1%13.3%13.1%9.9%8.1%8.9%
Sep 22, 2026 22.4%23.9%13.4%12.8%10.2%8.8%8.4%
Sep 21, 2026 22.4%23.5%13.4%13.5%10.4%8.3%8.4%
Sep 20, 2026 23.8%22.2%14.2%14.5%9.9%7.0%8.5%
Sep 19, 2026 23.9%20.0%14.0%15.9%9.4%7.5%9.4%
Sep 18, 2026 23.2%20.5%15.0%15.6%9.2%8.0%8.6%
Sep 17, 2026 23.4%21.6%14.1%13.4%9.4%8.8%9.3%
Sep 16, 2026 23.4%22.2%14.1%12.1%10.3%8.9%9.0%

Pop leads the genre mix on the US Spotify daily chart with 24.5% of the day's streams (19.9M plays), ahead of Alternative & Indie at 23.1% and Hip-Hop & Rap at 15.2% on October 15, 2026. Across the 30 recorded days from September 16 to October 15, 2026, Pop gained the most share, up 1.2 points to 24.5% of streams, while Rock slipped the most, down 1.1 points to 7.8%. Urbano Latino sits in the Latin family, which holds 1.9% of that chart's streams (-0.7 pts over the window). Shares are stream-weighted: every play of a song on the US Spotify daily chart counts once, credited to its lead artist's genre family. Every song that Spotify can classify counts; every family outside the biggest six is grouped with them as Other. The figures come from spotify-top.com's daily charts, recorded once a day by Music Pie Chart.

Top Urbano Latino artists on Spotify

Artists in our catalogue tagged with this genre, ranked by Spotify popularity.

  1. Bad Bunny

  2. KAROL G

  3. Anuel AA

  4. Ozuna

  5. Rauw Alejandro

  6. Feid

  7. Myke Towers

  8. Maluma

Latin: 100%
100%Latin

Beyond Urbano Latino

What else do Urbano Latino artists play?

The other genre families Urbano Latino's top artists on Spotify are tagged with.

  • Latin 100%

Everything about Urbano Latino

What is Urbano Latino Music?

Urbano Latino, also called Urbano Español or Latin Urban Music, is a unique mix of Reggaeton, Hip Hop, and Latin American beats, with Spanish lyrics.

Some Famous Urbano Latino Artists Include:

  • Rauw Alejandro

  • Natti Natasha

  • Bad Bunny

  • Arcángel

  • Farruko

  • Karol G.

Some Of The Best Urbano Latino Songs Include:

  • Provenza by Karol G

  • Soy Peor by Bad Bunny

  • Despacito by Luis Fonsi, Daddy Yankee

  • Ahora Me Llama by Bad Bunny, Karol G

  • No Me Conoce by Bad Bunny, J Balvin, Jhayco.

Uncover Urbano Latino History Facts:

  • Urbano Latino originated in Puerto Rico in the late 1990s.

  • Bad Bunny’s El Último Tour del Mundo album was the first album sung entirely in Spanish to hit number one on the Billboard 200.

  • The 2017 hit song ‘Despacito’ is often cited as the reason for Urbano Latino’s skyrocket to mainstream popularity, but the genre has been steadily gaining traction since the 90s.

Related genres

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